منابع مشابه
Is the Company You Are Investing Trustworthy?
We studied the trustworthiness of Chinese companies by processing court files. Results of SVM and Naı̈ve Bayes are compared. We start with the related work that has been done in the literature. After that, we describe the data collection process for this project in detail. Next we explain the methods we used to classify the instance and their results. Finally we discuss the effect of feature sel...
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In a representative Swedish sample people were asked to judge the relative extent that different groups of people are considered trustworthy in several dimensions, including their political views and reading habits. A statistically significant effect of similarity on perceived trustworthiness was found in each of the seven dimensions analyzed. For example, right-wing voters consider Social Demo...
متن کاملAre kiosk blood pressure readings trustworthy?
Background Out-of-office blood pressure (BP) measurements have been shown to improve BP assessment and is now an accepted and critical part of the diagnosis and management of hypertension. Traditionally, we think of two outof-office options – ambulatory BP (ABPM) and home BP. Whereas ABPM provides high-value clinical data, the cost of ABPM and its limited availability severely hinder its widesp...
متن کاملWhen are Broader Brands Stronger Brands? An Accessibility Perspective on the Formation of Brand Equity
It is common for brands to extend into additional product categories. It has been argued that narrow brands (i.e., brands offering a portfolio of similar product categories) have an advantage over broad brands (i.e., brands offering a portfolio of diverse product categories) when extending to a product category that is similar to at least one of the categories in the existing brand portfolio. W...
متن کاملWhen Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions
It is common for brands to extend into additional product categories. The most successful extensions involve brands that are associated with benefits that are valued in the extension category. We propose that brand extension success also depends on the accessibility of these benefit associations and that accessibility, in turn, depends on the amount of interference by competing brand associatio...
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ژورنال
عنوان ژورنال: European Business Review
سال: 2019
ISSN: 0955-534X,0955-534X
DOI: 10.1108/ebr-11-2017-0202